The Graphic Elements of a Squeeze Page

Questions are always asked about the graphic elements of what makes a good squeeze page or landing page.   Below I am going to address some items that perhaps answers your question and tell you what you need to create a successful and high converting Squeeze page.

The Graphics Attraction Factor

Graphics are the visual representation of what your website and product is about.  The quality of graphics has a direct impact on the value that is placed in the beholders eye of your product or service.

Therefore, graphics are and should be viwed as a strong component of the advertising appeal attraction factor.   Individual elements of your website graphics that comprise the appeal are clearly defined shapes/objects with  crisp colors that are bold and show a level of strength that demands the readers attention.

So making the graphics “Bold with Strong Colors” is an important aspect to consider in your squeeze page design.  Your header should make your audience understand what the site is about in one glimpse.  Graphics should enhance the aesthetics of the page and give it a nice balance and contrast. Below are some inspiring squeeze pages I came across.

Prominent Buttons

The Call to Action on a squeeze page has one focal point- to acquire information such as the name and email address of the viewer so that you can maintain contact with them.

The common call to action on a squeeze page is a optin box that is easily executed byt a optin button. Infact it needs to be the first thing viewer would like to click. Below are some examples of buttons.

Matching Graphics

Adding a visual of a product on a squeeze page that you are going to give away always adds to firm up what the view will be receiving as well the value of that product.  By adding graphics like E-books, DVD covers, DVD’s etc matching to the site design adds to consistent branding.

This is also a good way to make a statement to the quality of your product or service.  Uniform design helps to create a visual distinction of respect and value you as the product owner have for what you are sharing with your reader.

Below are some good examples of that.

Innovative Order Now Buttons

Innovative design of order now buttons helps the user to find them better. They should be big and prominent with good contrast as compared to other graphics on the page. Below are some inspirational Order Now buttons.

Equally Strong Footer

As the header the footer of the page should be strong and matching to the overall concept of the page. Its important to maintain the same branding on header and footer. So the name or logo on the header should be the same on footer and should not differ in look and feel. Below are some good examples of footers.

Conclusion

Graphics are a must for any squeeze page and the right graphics can shoot your page’s success to never before heights. Not only they enhance aesthetics of the page but also help attract traffic towards your site. So to make a successful and beautiful landing page a perfect blend of all the graphic elements is a must have.